"And if there aren’t exciting, unbelievable, undeniable ideas in the coming season, we’re questioning. "Every season we sit down with the creator and say ‘Tell us what the next year will be like,'" he said. HBO programming director Michael Lombardo explained to The Hollywood Reporter why the network decided to end the series in 2014. And that devoted fan base allowed it to ride out the wave of vampire fanaticism created by other projects like Twilight. This gave True Blood a similar level of popularity as HBO's mafia-inspired The Sopranos, which is still regarded as one of the best TV shows of all time. The ratings remained consistent throughout the series' life span according to Ratingraph - even improving in some seasons. While some TV shows conclude due to ratings or behind-the-scenes drama between actors, True Blood had no such difficulties. RELATED: True Blood: Sookie Ended Up With the WRONG Person in the Finale This popularity continued into the show's final season, leading some fans to wonder why it came to a close. Following its initial success, jewelry and even a soft drink were made, giving the franchise more commercial success than any previous HBO series. True Blood creator Alan Ball made use of viral marketing and early social media platforms like MySpace to promote its premiere, with vampire documentaries on HBO and a prequel comic being produced. The central concept of vampires "coming out of the coffin" only made this allegory even more obvious. These themes were topical when the show premiered in 2008, with parallels drawn between vampires and minority groups, especially the LGBTQ+ community. Humans were also divided on how to deal with vampires, moreso as tensions between the two sides increased. Two factions of vampires arose - seeking either coexistence or domination - and several other fantasy species were introduced into the show.
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